NIKE.COM LAUNCH CALENDAR

Prior to SNKRS, the .com launch calendar was the validator for Nike’s pinnacle footwear stories and release date information.

Carlo Rabadam’s responsibilities included building the seasonal launch assortment in partnership with x-categories, gathering insights + creating stories, and briefing agency to build the experience.

Brand Partnership

 
Screen Shot 2016-04-10 at 12.30.19 PM.png

MAMBA DAY, 4.13

Create consumer journeys around Nike brand moments.

 
Screen Shot 2016-03-29 at 6.07.41 PM.png

AJ12 “WINGS”

Provide the insights for media partners and sneakerhead community

Screen Shot 2016-03-30 at 12.42.43 AM.png
Previous
Previous

John Elliott x LeBron Icon Brief