Jordan Brand Inc. // Luka 5 Digital Journey

Spring 2026

Create an immerse end-to-end experience that shows Luka and the Luka 5 innovation throughout our Jordan Digital Channels. We played into Luka’s trolling personality on the court and timed the digital activations around key match ups.

Jordan Brand Inc. // Tatum Signature Line

2023-2024

Our team was tasked with a singular goal: Stand up the Jordan Brand x Tatum Signature business. In partnership with Team Tatum, Business team, Sports Marketing, and Geography teams; we created a Kid’s-led Global Plan to launch the Tatum line.